Toss It
Toss It offers a comprehensive solution to simplify decision-making about recyclable items, those suitable for reuse, and donations, allowing individuals to effortlessly embrace environmentally conscious practices.
Year
2021
Role
UX Designer, Visual Designer, and Researcher.
Tools
Figma, Qualtrics, Adobe Illustrator
Problem Space
Many New Yorkers struggle to adhere to proper recycling, reusing, and donation practices, due to inadequate knowledge and accessibility to pertinent information, compounded by varying collection days across locations.
This lack of information contributes to heightened waste generation and environmental consequences, highlighting the pressing need for a solution that streamlines processes and encourages sustainable behaviors.
Problem Space
Many New Yorkers struggle to adhere to proper recycling, reusing, and donation practices, due to inadequate knowledge and accessibility to pertinent information, compounded by varying collection days across locations.
This lack of information contributes to heightened waste generation and environmental consequences, highlighting the pressing need for a solution that streamlines processes and encourages sustainable behaviors.
Research Methodologies
QUALTRICS SURVEY
32 respondents
SEMI-STRUCTURED INTERVIEWS
8 participants
COMPETITIVE ANALYSIS
3 competitors
Survey and Interview Insights
The recorded audio from the interviews was transcribed and used as codes to carry out affinity mapping, as the next step.
Consumers lack awareness about recyclability, leading to improper disposal and increased contamination of recycling streams.
The inclination to donate is impeded by the absence of reliable and trustworthy avenues for charitable contributions, exacerbating waste buildup and constraining the redistribution of usable items.
Users frequently forget garbage collection days, resulting in waste left in public areas, attracting pests and creating health hazards.
Product packaging often fails to provide comprehensive and understandable disposal instructions, resulting in confusion among consumers and acting as a deterrent to the adoption of conscious waste disposal practices.
Competitive Analysis
Affinity Mapping
We sorted our findings from the interviews which included some insights and direct quotes from our participants into 3 main categories - User Behavior, User Needs / Features and User Concerns.
USER BEHAVIOR
USER CONCERNS
USER NEEDS
MoSCoW Prioritization
MUST HAVES
SHOULD HAVES
COULD HAVES
WILL NOT HAVE
User Personas
Sitemap
Paper Prototypes
Style Guide
High Fidelity Wireframes
High Fidelity Wireframes
Paper Prototypes
What I Learnt
I gained insight into the significance of conducting user research and competitive analysis, to accurately understand user needs and market dynamics. It highlighted the importance of moving beyond initial assumptions to uncover valuable opportunities.
Expanding my skills, I conducted affinity mapping sessions, prioritized features using the MOSCOW method, and meticulously crafted a detailed site map, all of which aided in organizing information effectively and ensuring alignment with project goals.
